Why do I need a website?
"Fancy a meal out?"
More and more hungry people are looking on their computer rather than using yellow pages and a phone. They can look over the menu, compare the prices of dishes, see how smart the décor is, how appetising the food looks and find directions and a map. Doesn’t that beat asking questions over the phone?
But what if your business doesn’t appear in the search results?
A website does not replace traditional methods of advertising. Rather it supplements them. An advert, a flyer, a business card or a sheet of headed letterpaper can now bear more than a logo and a name. The website address is an invitation to find out more. The customer comes to the site later in his own time, and investigates what he chooses at his own pace.
It’s a two-step process: advertise to catch attention, then offer everything the customer wants to know on the website.
And when the customer is browsing the site, there’s an opportunity on every page to email, call a number or buy online. The moment he’s read enough to know he’s found what he wants, there’s the chance to instantly make a purchase or a contact.
A website is a marketing tool, another string to your bow. In these times, we need extra means to find customers and make sales.
But it’s a tool that works if it’s used well. A brochure in a cupboard generates no sales, and the website needs to be promoted and advertised itself, to integrate with your business plan. Then it works for you. Increasing your reach into the marketplace.
Right now is a great time to get a website. Because there are still many small and medium businesses without one. This situation is definitely going to change. But if you can be ahead of the game, yours is the advantage.
People are looking on the web. Will they find you?
Contact us now for a quote, or call 07880 541212 for a chat.
|For a more impartial discussion(!), see this article on the BBC website: Do small firms really need a website?|